THE FACTS OF LIVE VIDEO SERIES

The Facts of Live video series is an abridged version of the book, with additional content to support all those navigating their way through the unprecedented health and economic impact of 2020.

If you work in marketing, communication, entertainment, sport or the arts, there are certainly going to be challenges coming out of the situation everyone’s in. There’s also huge opportunity too – for those willing to embrace the change.

Across the board people are going to be wanting more value, needing better or more appropriate creativity and looking to create more impact. This video series is to help you do just that, whether you’re an individual – a freelancer or contractor for example, an agency, a brand, a supplier or in government.


TRAILER

The Facts of Live video series trailer.

WHY?

An overview of why I created this video series, and why now.

EPISODE 1 – WHAT’S THE POINT?

This episode covers: unnecessary struggles, know what business you really work in, the series structure, why before ROI and what’s the point?

Prefer reading? Read the transcript here…

EPISODE 2 – WHO’S IN CHARGE?

This episode covers: content and context, choosing between easy or hard, a simple structure clarifying who’s in charge and common objections.

Prefer reading? Read the transcript here…

EPISODE 3 – IN THE BEGINNING

This episode covers: the tipping point, 100 different ways of starting a live event or exhibition off – and why 100 ways is bad, the obstacles in the way of the best way and the value of content and context experience, at the right time, to reduce risk and create more impact.

Prefer reading? Read the transcript here…

EPISODE 4 – DO YOU CARE?

The leadership episode, where we look at why empathy is so important and why you really need to care – real empathy. It’s so important if you want to extract the most value from the event, nurture creativity and make the biggest impact possible.

Prefer reading? Read the transcript here…

EPISODE 5 

This episode looks at the four most confused words in live events: budget, quote, cost and estimate – in turn looking at what a budget is and isn’t to improve value, creativity, procurement and impact.

Prefer reading? Read the transcript here…

EPISODE 6 

We look at how to get what you want: procurement and HR. We look at how it’s often broken and how it’s easily fixed with simple approaches to get the only 6 types of things you will ever need.

Prefer reading? Read the transcript here…

EPISODE 7 

We look at finding, buying and procuring goods – whether you know what you need or not – and the difference between a specification, brief and a scope.

Prefer reading? Read the transcript here…

EPISODE 8 

Airs on the 27th of May 2020.